Middle Eastern cuisine was one of the cuisine types in Jordan, along with American and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Middle Eastern cuisine in Jordan report, GlobalData analyses 6,498 menu items in Jordan and provides an overview of the cuisines available across the foodservice channel in Jordan. According to the report, Middle Eastern cuisine makes up 12% of all restaurant types in Jordan. Buy the report here.

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Data Insights Menu analysis of Middle Eastern cuisine in Jordan

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Chicken was found to be the most-used ingredient in Middle Eastern cuisine featuring in 18% of menu items, followed by cheese and pickles. Vegetables and herbs, spices & seasonings were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the Middle Eastern cuisine have dropped by 0.07%. As on-premises dining gains momentum following the COVID-19 pandemic, the Middle Eastern cuisine in Jordan is expected to experience overall growth.

Different cuisines exhibited mixed price movements within Jordan foodservice market between 2022 and 2023. Of all the cuisines, Jordanian cuisine exhibited highest price increase, while Middle Eastern cuisine experienced a maximum price decrease.

An in-depth analysis of Middle Eastern cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Middle Eastern cuisine menu prices during 2021-2023 across the top five locations. As seen below, Middle Eastern cuisine menu items in Al Sadiq became more affordable as compared to Abu Alia and Amman(Jordan).

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Jordanian market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Jordan cuisine menu, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.