Middle Eastern cuisine was one of the cuisine types in Jordan, along with American and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Middle Eastern cuisine in Jordan report, GlobalData analyses 6,498 menu items in Jordan and provides an overview of the cuisines available across the foodservice channel in Jordan. According to the report, Middle Eastern cuisine makes up 12% of all restaurant types in Jordan. Buy the report here.
Chicken was found to be the most-used ingredient in Middle Eastern cuisine featuring in 21% of menu items, followed by pickles and cheese. Bread products and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Middle Eastern cuisine have dropped by 0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the Middle Eastern cuisine in Jordan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Jordan foodservice market between 2023 and H1 2024. Of all the cuisines, Chinese cuisine exhibited highest price increase, while Arab cuisine experienced a maximum price decrease.
An in-depth analysis of Middle Eastern cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Middle Eastern cuisine menu prices during 2022-2024 across the top five locations. As seen below, Middle Eastern cuisine menu items in Al Madinah Al Tabyeh became more affordable as compared to Abu Alia and Amman(Jordan).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Jordanian market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Jordan cuisine menu, buy the report here.
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