Middle Eastern cuisine was one of the cuisine types in Russia, along with Italian and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Middle Eastern cuisine in Russia report, GlobalData analyses 21,417 menu items in Russia and provides an overview of the cuisines available across the foodservice channel in Russia. According to the report, Middle Eastern cuisine makes up 7% of all restaurant types in Russia. Buy the report here.
Vegetables was found to be the most-used ingredient in Middle Eastern cuisine featuring in 26% of menu items, followed by cheese and herbs, spices & seasonings. Chicken and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Middle Eastern cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Middle Eastern cuisine in Russia is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Russia foodservice market between 2023 and H1 2024. Of all the cuisines, American cuisine exhibited highest price increase, while Middle Eastern cuisine experienced a maximum price decrease.
An in-depth analysis of Middle Eastern cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Middle Eastern cuisine menu prices during 2022-2024 across the top five locations. As seen below, Middle Eastern cuisine menu items in Samara became more affordable as compared to Rostov and Nizhnij Novgorod.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Russian market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Russia cuisine menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.