American cuisine was one of the cuisine types within Full Service Restaurant (FSR) channels, along with Italian cuisine, according to GlobalData’s menu intelligence database. In its menu analysis of FSR in Moldova report, GlobalData analyses 125 menu items across FSR outlets and provides an overview of various foodservice channels in Moldova. According to GlobalData, FSR makes up 2% of all restaurant types in Moldova. Buy the report here.
Fish & Seafood was found to be the most-used ingredient in FSR establishments, featuring in 11% of menu items, followed by chicken and beef. Pork and herbs, spices & seasonings were also significant ingredients. An analysis of menu categories reveals that alcoholic drinks, pasta & pizza, salads & sides, soft drinks and meat dishes were most popular within the FSR format.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Moldova FSR channel have flat growth. Considering all channels (including FSR) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the FSR segment in Moldova is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Moldova foodservice market between 2022 and 2023. Of all the restaurant types, coffee & tea shop exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of FSR price trends by location reveals consumption trends of each region. The graph below represents the change in FSR menu prices between 2022 and 2023 across the top five locations. As seen below, FSR menu items in Moldova became more affordable as compared to Moldova and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Moldova market, FSR operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Moldova FSR menu, buy the full report here.