International cuisine was one of the cuisine types within entertainment channels, according to GlobalData’s menu intelligence database. In its menu analysis of entertainment in Oman report, GlobalData analyses 1,195 menu items across entertainment outlets and provides an overview of various foodservice channels in Oman. According to GlobalData, entertainment makes up 0.741% of all restaurant types in Oman. Buy the report here.

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Data Insights Menu analysis of Entertainment in Oman

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Cheese was found to be the most-used ingredient in entertainment establishments, featuring in 20% of menu items, followed by fruit and oil. Confectionery and herbs, spices & seasonings were also significant ingredients. An analysis of menu categories reveals that soft drinks, meal deals and combinations, sandwiches & wraps, salads & sides and baked goods & morning goods were most popular within the entertainment format.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Oman entertainment channel have flat growth. Considering all channels (including entertainment) the average price change was -0.05%. As on-premises dining gains momentum following the COVID-19 pandemic, the entertainment segment in Oman is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.

Different restaurant types exhibited mixed price movements within Oman foodservice market between 2022 and 2023. Of all the restaurant types, entertainment exhibited highest price hike, while other retail experienced a maximum price decrease.

An in-depth analysis of entertainment price trends by location reveals consumption trends of each region. The graph below represents the change in entertainment menu prices between 2022 and 2023 across the top five locations. As seen below, entertainment menu items in Al Qurm became more affordable as compared to Bawshar and Ghala.

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Omani market, entertainment operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Oman entertainment menu, buy the full report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. 

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.