Burgers is one of the food category offered in restaurants, along with the soft drinks and meal deals and combinations categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the burgers category in Peru report, the burgers category constitutes a 15% share among all restaurant types in Peru foodservice market. The report analyses 738 menu items from different foodservice outlets in Peru and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Vegetables was found to be the most-used ingredient in the burgers category, featuring in 67% of menu items, followed by cheese and salad vegetables. Meat and pork were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the burgers category have risen by 0.43%. As on-premises dining gains momentum following the COVID-19 pandemic, the burgers category in Peru is expected to experience overall growth.
Different categories exhibited mixed price movements within Peru foodservice market between 2023 and H1 2024. Food categories in Peru witnessed price increase in their food offerings in the mentioned timeline. Out of these, meal deals and combinations category saw highest price increase.
An in-depth analysis of the burgers category price trend by location reveals consumption trends of each region. The graph below represents the change in burgers category menu prices during 2022-2024 across the top five locations. As seen below, burgers category menu items in Cusco became more affordable as compared to Punta Hermosa and Santiago de Surco.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Peru market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Peru category menu, buy the report here.
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