Indian cuisine was one of the cuisine types within convenience store channels, along with International and Portuguese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of convenience store in Portugal report, GlobalData analyses 317 menu items across convenience store outlets and provides an overview of various foodservice channels in Portugal. According to GlobalData, convenience store makes up 0.1% of all restaurant types in Portugal. Buy the report here.
Vegetables was found to be the most-used ingredient in convenience store establishments, featuring in 7% of menu items, followed by fruit and cheese. Herbs, Spices & Seasonings and fish & seafood were also significant ingredients. An analysis of menu categories reveals that soft drinks, pasta & pizza, salads & sides, pudding & desserts and baked goods & morning goods were most popular within the convenience store format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Portugal convenience store channel have risen by 0.98%. Considering all channels (including convenience store) the average price change was -0.01%. As on-premises dining gains momentum following the COVID-19 pandemic, the convenience store segment in Portugal is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Portugal foodservice market between 2023 and H1 2024. Of all the restaurant types, convenience store exhibited highest price hike, while baker experienced a maximum price decrease.
An in-depth analysis of convenience store price trends by location reveals consumption trends of each region. The graph below represents the change in convenience store menu prices between 2023 and H1 2024 across the top five locations. As seen below, convenience store menu items in coimbra became more affordable as compared to Funchal and Lisbon.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Portuguese market, convenience store operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Portugal convenience store menu, buy the full report here.
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