American cuisine was one of the cuisine types within vans channels, along with International and Middle Eastern cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of vans in Qatar report, GlobalData analyses 578 menu items across vans outlets and provides an overview of various foodservice channels in Qatar. According to GlobalData, vans makes up 0.35% of all restaurant types in Qatar. Buy the report here.
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Cheese was found to be the most-used ingredient in vans establishments, featuring in 34% of menu items, followed by starchy vegetables and potatoes and beef. Chicken and salad vegetables were also significant ingredients. An analysis of menu categories reveals that meal deals and combinations, meat dishes, soft drinks, salads & sides and sandwiches & wraps were most popular within the vans format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Qatar vans channel have dropped by 0.29%. Considering all channels (including vans) the average price change was -0.02%. As on-premises dining gains momentum following the COVID-19 pandemic, the vans segment in Qatar is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Qatar foodservice market between 2023 and H1 2024. Of all the restaurant types, convenience store exhibited highest price hike, while venue experienced a maximum price decrease.
An in-depth analysis of vans price trends by location reveals consumption trends of each region. The graph below represents the change in vans menu prices between 2023 and H1 2024 across the top five locations. As seen below, vans menu items in Doha became more affordable as compared to Doha and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Qatari market, vans operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Qatar vans menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
