Arab cuisine was one of the cuisine types within visitor attraction channels, along with American cuisine, according to GlobalData’s menu intelligence database. In its menu analysis of visitor attraction in Saudi Arabia report, GlobalData analyses 194 menu items across visitor attraction outlets and provides an overview of various foodservice channels in Saudi Arabia. According to GlobalData, visitor attraction makes up 0.036% of all restaurant types in Saudi Arabia.
Chicken was found to be the most-used ingredient in visitor attraction establishments, featuring in 9% of menu items, followed by fruit and meat. Cheese and vegetables were also significant ingredients. An analysis of menu categories reveals that soft drinks, fruit, salads & sides, meat dishes and burgers were most popular within the visitor attraction format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Saudi Arabia visitor attraction channel have dropped by 0.49%. Considering all channels (including visitor attraction) the average price change was 1.04%. As on-premises dining gains momentum following the COVID-19 pandemic, the visitor attraction segment in Saudi Arabia is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Saudi Arabia foodservice market between 2022 and H1 2023. Of all the restaurant types, other retail exhibited highest price hike, while visitor attraction experienced a maximum price decrease.
An in-depth analysis of visitor attraction price trends by location reveals consumption trends of each region. The graph below represents the change in visitor attraction menu prices between 2022 and H1 2023 across the top five locations. As seen below, visitor attraction menu items in At Taif became more affordable as compared to Jeddah and Dammam.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Saudi market, visitor attraction operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Saudi Arabia visitor attraction menu, buy the full report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
