International cuisine was one of the cuisine types within service station forecourt channels, according to GlobalData’s menu intelligence database. In its menu analysis of service station forecourt in Singapore report, GlobalData analyses 17,094 menu items across service station forecourt outlets and provides an overview of various foodservice channels in Singapore. According to GlobalData, service station forecourt makes up 0.485% of all restaurant types in Singapore.
Fruit was found to be the most-used ingredient in service station forecourt establishments, featuring in 5% of menu items, followed by hot drinks and fish & seafood. Chicken and nuts & seeds were also significant ingredients. An analysis of menu categories reveals that soft drinks, salads & sides, alcoholic drinks, baked goods & morning goods and pudding & desserts were most popular within the service station forecourt format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Singapore service station forecourt channel have risen by 0.16%. Considering all channels (including service station forecourt) the average price change was 0.22%. As on-premises dining gains momentum following the COVID-19 pandemic, the service station forecourt segment in Singapore is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Singapore foodservice market between 2022 and H1 2023. Of all the restaurant types, coffee & tea shop exhibited highest price hike, while convenience store experienced a maximum price decrease.
An in-depth analysis of service station forecourt price trends by location reveals consumption trends of each region. The graph below represents the change in service station forecourt menu prices between 2022 and H1 2023 across the top five locations. As seen below, service station forecourt menu items in Singapore became more affordable as compared to Singapore and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Singaporean market, service station forecourt operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Singapore service station forecourt menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
