The global consumer industry experienced a 78% drop in social media posts on metaverse in Q1 2023 compared with the previous quarter, with the highest share accounted for Mondelez International, according to GlobalData’s analysis of social media posts. GlobalData’s Impact of the Metaverse on the Consumer Goods Industry – Thematic Intelligence report identifies the leading digital transformation efforts from consumer goods companies in the metaverse theme with the help of case study insights. It provides the latest data on the metaverse theme within the consumer goods sector. Buy the report here.

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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.

Of the 50 leading companies in the consumer industry, Mondelez International had the most mentions of metaverse in Q1 2023. GlobalData identified 1,200 metaverse-related posts in the industry's social media activity - 0.04% of all posts - and a decrease of 78% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Impact of the Metaverse on the Consumer Goods Industry – Thematic Intelligence buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.