Pasta is one of the food and beverage sub-category offered in restaurants, along with the pizza and carbonated soft drinks sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the pasta sub-category in Spain report, GlobalData analyses 31,942 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Spain. According to the report, the pasta sub-category constituted a 14% share among all restaurant types in Spain. Buy the report here.
Pasta was found to be the most-used ingredient in the pasta sub-category featuring in 33% of menu items, followed by cheese and vegetables. Cream and pork were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the pasta sub-category have risen by 0.17%. As on-premises dining gains momentum following the COVID-19 pandemic, the pasta sub-category in Spain is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Spain foodservice market between 2023 and H1 2024. Food sub-categories in Spain witnessed price increase in their food offerings in the mentioned timeline. Out of these, frozen yogurt sub-category saw highest price increase.
An in-depth analysis of pasta sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in pasta sub-category menu prices during 2022-2024 across the top five locations. As seen below, pasta sub-category menu items in Seville(Spain) became more affordable as compared to Palm and Madrid(Spain).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Spain market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Spain sub-category menu, buy the report here.
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