Rice – main is one of the food and beverage sub-category offered in restaurants, along with the pizza and carbonated soft drinks sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the rice – main sub-category in Spain report, GlobalData analyses 189 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Spain. According to the report, the rice – main sub-category constituted a 0.256% share among all restaurant types in Spain. Buy the report here.
Rice was found to be the most-used ingredient in the rice – main sub-category featuring in 54% of menu items, followed by vegetables and fish & seafood. Chicken and noodle were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the rice – main sub-category have dropped by 0.22%. As on-premises dining gains momentum following the COVID-19 pandemic, the rice – main sub-category in Spain is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Spain foodservice market between 2023 and H1 2024. Of all the sub-categories, the frozen yogurt sub-category exhibited the highest price increase, while rice - main experienced a maximum price decrease.
An in-depth analysis of rice - main sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in rice - main sub-category menu prices during 2022-2024 across the top five locations. As seen below, rice - main sub-category menu items in Malaga(Spain) became more affordable as compared to New Andalusia and Madrid(Spain).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Spain market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Spain sub-category menu, buy the report here.
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