Spanish cuisine was one of the cuisine types in Morocco, along with Italian and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Spanish cuisine in Morocco report, GlobalData analyses 236 menu items in Morocco and provides an overview of the cuisines available across the foodservice channel in Morocco. According to the report, Spanish cuisine makes up 2% of all restaurant types in Morocco. Buy the report here.
Fish & seafood was found to be the most-used ingredient in Spanish cuisine featuring in 34% of menu items, followed by vegetables and fruit. Chicken and noodle were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Spanish cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Spanish cuisine in Morocco is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Morocco foodservice market between 2023 and H1 2024. Of all the cuisines, Moroccan cuisine exhibited highest price increase, while French cuisine experienced a maximum price decrease.
An in-depth analysis of Spanish cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Spanish cuisine menu prices during 2022-2024 across the top five locations. As seen below, Spanish cuisine menu items in Marrakech became more affordable as compared to Tã©mara / Harhoura and Casablanca.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Moroccan market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Morocco cuisine menu, buy the report here.
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