Swedish cuisine was one of the cuisine types within delicatessen channels, along with Turkish and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of delicatessen in Sweden report, GlobalData analyses 525 menu items across delicatessen outlets and provides an overview of various foodservice channels in Sweden. According to GlobalData, delicatessen makes up 0.217% of all restaurant types in Sweden. Buy the report here.
Vegetables was found to be the most-used ingredient in delicatessen establishments, featuring in 20% of menu items, followed by cheese and fruit. Herbs, Spices & Seasonings and salad vegetables were also significant ingredients. An analysis of menu categories reveals that soft drinks, meat dishes, salads & sides, sandwiches & wraps and vegetable, dairy & meat substitute dishes were most popular within the delicatessen format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Sweden delicatessen channel have dropped by 1.21%. Considering all channels (including delicatessen) the average price change was -0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the delicatessen segment in Sweden is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Sweden foodservice market between 2023 and H1 2024. Of all the restaurant types, pub exhibited highest price hike, while delicatessen experienced a maximum price decrease.
An in-depth analysis of delicatessen price trends by location reveals consumption trends of each region. The graph below represents the change in delicatessen menu prices between 2023 and H1 2024 across the top five locations. As seen below, delicatessen menu items in Malmö became more affordable as compared to Linköping and Norrköping.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Swedish market, delicatessen operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Sweden delicatessen menu, buy the full report here.
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