International cuisine was one of the cuisine types within coffee & tea shop channels, according to GlobalData’s menu intelligence database. In its menu analysis of coffee & tea shop in Switzerland report, GlobalData analyses 598 menu items across coffee & tea shop outlets and provides an overview of various foodservice channels in Switzerland. According to GlobalData, coffee & tea shop makes up 0.172% of all restaurant types in Switzerland. Buy the report here.
Hot Drinks was found to be the most-used ingredient in coffee & tea shop establishments, featuring in 34% of menu items, followed by milk and cream. Fruit and syrup were also significant ingredients. An analysis of menu categories reveals that hot drinks, soft drinks, baked goods & morning goods, meal deals and combinations and vegetable, dairy & meat substitute dishes were most popular within the coffee & tea shop format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Switzerland coffee & tea shop channel have risen by 0.11%. Considering all channels (including coffee & tea shop) the average price change was 0.11%. As on-premises dining gains momentum following the COVID-19 pandemic, the coffee & tea shop segment in Switzerland is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Switzerland foodservice market between 2023 and H1 2024. Of all the restaurant types, pub exhibited highest price hike, while baker experienced a maximum price decrease.
An in-depth analysis of coffee & tea shop price trends by location reveals consumption trends of each region. The graph below represents the change in coffee & tea shop menu prices between 2023 and H1 2024 across the top five locations. As seen below, coffee & tea shop menu items in St. Gallen became more affordable as compared to Geneva and Binningen.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Swiss market, coffee & tea shop operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Switzerland coffee & tea shop menu, buy the full report here.
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