Chinese cuisine was one of the cuisine types within Full Service Restaurant (FSR) channels, along with Hong Kongese and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of FSR in Taiwan report, GlobalData analyses 32,324 menu items across FSR outlets and provides an overview of various foodservice channels in Taiwan. According to GlobalData, FSR makes up 14% of all restaurant types in Taiwan. Buy the report here.
Fish & Seafood was found to be the most-used ingredient in FSR establishments, featuring in 15% of menu items, followed by chicken and pork. Vegetables and rice were also significant ingredients. An analysis of menu categories reveals that meat dishes, salads & sides, vegetable, dairy & meat substitute dishes, hot drinks and curry were most popular within the FSR format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Taiwan FSR channel have risen by 0.03%. Considering all channels (including FSR) the average price change was -0.02%. As on-premises dining gains momentum following the COVID-19 pandemic, the FSR segment in Taiwan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Taiwan foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while convenience store experienced a maximum price decrease.
An in-depth analysis of FSR price trends by location reveals consumption trends of each region. The graph below represents the change in FSR menu prices between 2023 and H1 2024 across the top five locations. As seen below, FSR menu items in Tainan became more affordable as compared to Taipei and Taichung.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Taiwan market, FSR operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Taiwan FSR menu, buy the full report here.
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