cuisine was one of the cuisine types within supermarket & hypermarket channels, along with Chinese and Hong Kongese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of supermarket & hypermarket in Taiwan report, GlobalData analyses 8,091 menu items across supermarket & hypermarket outlets and provides an overview of various foodservice channels in Taiwan. According to GlobalData, supermarket & hypermarket makes up 0.113% of all restaurant types in Taiwan. Buy the report here.
Fruit was found to be the most-used ingredient in supermarket & hypermarket establishments, featuring in 6% of menu items, followed by milk and hot drinks. Herbs, Spices & Seasonings and fish & seafood were also significant ingredients. An analysis of menu categories reveals that salads & sides, soft drinks, pudding & desserts, hot drinks and meat dishes were most popular within the supermarket & hypermarket format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Taiwan supermarket & hypermarket channel have dropped by 0.08%. Considering all channels (including supermarket & hypermarket) the average price change was -0.02%. As on-premises dining gains momentum following the COVID-19 pandemic, the supermarket & hypermarket segment in Taiwan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Taiwan foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while convenience store experienced a maximum price decrease.
An in-depth analysis of supermarket & hypermarket price trends by location reveals consumption trends of each region. The graph below represents the change in supermarket & hypermarket menu prices between 2023 and H1 2024 across the top five locations. As seen below, supermarket & hypermarket menu items in Miaoli became more affordable as compared to Taipei and Keelung.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Taiwan market, supermarket & hypermarket operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Taiwan supermarket & hypermarket menu, buy the full report here.
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