Thai cuisine was one of the cuisine types in China, along with Chinese and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Thai cuisine in China report, GlobalData analyses 9,352 menu items in China and provides an overview of the cuisines available across the foodservice channel in China. According to the report, Thai cuisine makes up 0.185% of all restaurant types in China. Buy the report here.

Smarter leaders trust GlobalData

Report-cover

Data Insights Menu analysis of Thai cuisine in China

Buy the Report

Data Insights

The gold standard of business intelligence.

Find out more

Fruit was found to be the most-used ingredient in Thai cuisine featuring in 16% of menu items, followed by fish & seafood and chicken. Rice and noodle were also significant ingredients.

An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Thai cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Thai cuisine in China is expected to experience overall growth.

Different cuisines exhibited mixed price movements within China foodservice market between 2023 and H1 2024. Of all the cuisines, Mexican cuisine exhibited highest price increase, while International cuisine experienced a maximum price decrease.

An in-depth analysis of Thai cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Thai cuisine menu prices during 2022-2024 across the top five locations. As seen below, Thai cuisine menu items in Kunming became more affordable as compared to Shanghai and Beijing.

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Chinese market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into China cuisine menu, buy the report here.

Data Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.