Thai cuisine was one of the cuisine types in Morocco, along with Italian and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Thai cuisine in Morocco report, GlobalData analyses 3,381 menu items in Morocco and provides an overview of the cuisines available across the foodservice channel in Morocco. According to the report, Thai cuisine makes up 9% of all restaurant types in Morocco. Buy the report here.

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Data Insights Menu analysis of Thai cuisine in Morocco

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Fish & seafood was found to be the most-used ingredient in Thai cuisine featuring in 53% of menu items, followed by cheese and salad vegetables. Chicken and fruit were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the Thai cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Thai cuisine in Morocco is expected to experience overall growth.

Different cuisines exhibited mixed price movements within Morocco foodservice market between 2022 and 2023. Of all the cuisines, Moroccan cuisine exhibited highest price increase, while French cuisine experienced a maximum price decrease.

An in-depth analysis of Thai cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Thai cuisine menu prices during 2021-2023 across the top five locations. As seen below, Thai cuisine menu items in Rabat became more affordable as compared to Bouskoura and Tã©mara / Harhoura.

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Moroccan market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Morocco cuisine menu, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.