Thai cuisine was one of the cuisine types in Taiwan, along with Chinese and Hong Kongese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Thai cuisine in Taiwan report, GlobalData analyses 3,239 menu items in Taiwan and provides an overview of the cuisines available across the foodservice channel in Taiwan. According to the report, Thai cuisine makes up 2% of all restaurant types in Taiwan. Buy the report here.
Fish & seafood was found to be the most-used ingredient in Thai cuisine featuring in 18% of menu items, followed by chicken and rice. Fruit and pork were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the Thai cuisine have dropped by 3%. As on-premises dining gains momentum following the COVID-19 pandemic, the Thai cuisine in Taiwan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Taiwan foodservice market between 2022 and 2023. Of all the cuisines, International cuisine exhibited highest price increase, while American cuisine experienced a maximum price decrease.
An in-depth analysis of Thai cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Thai cuisine menu prices during 2021-2023 across the top five locations. As seen below, Thai cuisine menu items in Pingtung became more affordable as compared to Taichung and Taoyuan.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Taiwan market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Taiwan cuisine menu, buy the report here.