Thai cuisine was one of the cuisine types within bar channels, along with Italian and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of bar in Thailand report, GlobalData analyses 2,158 menu items across bar outlets and provides an overview of various foodservice channels in Thailand. According to GlobalData, bar makes up 0.118% of all restaurant types in Thailand. Buy the report here.

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Data Insights Menu analysis of Bar in Thailand

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Fish & Seafood was found to be the most-used ingredient in bar establishments, featuring in 15% of menu items, followed by pork and rice. Fruit and chicken were also significant ingredients. An analysis of menu categories reveals that meat dishes, salads & sides, pasta & pizza, soft drinks and alcoholic drinks were most popular within the bar format.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Thailand bar channel have dropped by 0.09%. Considering all channels (including bar) the average price change was -0.06%. As on-premises dining gains momentum following the COVID-19 pandemic, the bar segment in Thailand is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.

Different restaurant types exhibited mixed price movements within Thailand foodservice market between 2022 and 2023. Of all the restaurant types, pub exhibited highest price hike, while bar experienced a maximum price decrease.

An in-depth analysis of bar price trends by location reveals consumption trends of each region. The graph below represents the change in bar menu prices between 2022 and 2023 across the top five locations. As seen below, bar menu items in Surin became more affordable as compared to Pattaya and Bangkok.

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Thai market, bar operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Thailand bar menu, buy the full report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. 

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.