Meat substitute mains is one of the food and beverage sub-category offered in restaurants, along with the meat mains – others and carbonated soft drinks sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the meat substitute mains sub-category in Thailand report, GlobalData analyses 2,881 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Thailand. According to the report, the meat substitute mains sub-category constituted a 7% share among all restaurant types in Thailand. Buy the report here.
Soy was found to be the most-used ingredient in the meat substitute mains sub-category featuring in 72% of menu items, followed by cheese and fish & seafood. Vegetables and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the meat substitute mains sub-category have dropped by 0.83%. As on-premises dining gains momentum following the COVID-19 pandemic, the meat substitute mains sub-category in Thailand is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Thailand foodservice market between 2022 and 2023. Of all the sub-categories, the sharing platters & tapas sub-category exhibited the highest price increase, while meat substitute mains experienced a maximum price decrease.
An in-depth analysis of meat substitute mains sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in meat substitute mains sub-category menu prices during 2021-2023 across the top five locations. As seen below, meat substitute mains sub-category menu items in Hua Hin became more affordable as compared to Pattaya and Bangkok.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Thailand market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Thailand sub-category menu, buy the report here.