Alcoholic drinks is one of the food category offered in restaurants, along with the curry and meat dishes categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the alcoholic drinks category in the UK report, the alcoholic drinks category constitutes a 18% share among all restaurant types in the UK foodservice market. The report analyses 313,755 menu items from different foodservice outlets in the UK and provides an overview of the food categories available across its foodservice channel. Buy the report here.

Smarter leaders trust GlobalData

Fruit was found to be the most-used ingredient in the alcoholic drinks category, featuring in 22% of menu items, followed by wine and beer. Herbs, spices & seasonings and liqueur were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the alcoholic drinks category have dropped by 0.32%. As on-premises dining gains momentum following the COVID-19 pandemic, the alcoholic drinks category in the UK is expected to experience overall growth.

Different categories exhibited mixed price movements within the UK foodservice market between 2022 and 2023. Of all the categories, the soft drinks category exhibited the highest price increase, while alcoholic drinks experienced a maximum price decrease.

An in-depth analysis of the alcoholic drinks category price trend by location reveals consumption trends of each region. The graph below represents the change in alcoholic drinks category menu prices during 2021-2023 across the top five locations. As seen below, alcoholic drinks category menu items in Manchester(UK) became more affordable as compared to London-UK and Yorkshire(UK).

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the UK market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into the UK category menu, buy the report here.

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.