British cuisine was one of the cuisine types within hotel & motel channels, along with International and European cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of hotel & motel in the UK report, GlobalData analyses 81,469 menu items across hotel & motel outlets and provides an overview of various foodservice channels in the UK. According to GlobalData, hotel & motel makes up 0.885% of all restaurant types in the UK. Buy the report here.
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Fruit was found to be the most-used ingredient in hotel & motel establishments, featuring in 18% of menu items, followed by vegetables and wine. Herbs, Spices & Seasonings and cheese were also significant ingredients. An analysis of menu categories reveals that alcoholic drinks, salads & sides, meat dishes, baked goods & morning goods and hot drinks were most popular within the hotel & motel format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the UK hotel & motel channel have risen by 0.69%. Considering all channels (including hotel & motel) the average price change was 0.28%. As on-premises dining gains momentum following the COVID-19 pandemic, the hotel & motel segment in the UK is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within the UK foodservice market between 2023 and H1 2024. Of all the restaurant types, hotel & motel exhibited highest price hike, while bar experienced a price decrease.
An in-depth analysis of hotel & motel price trends by location reveals consumption trends of each region. The graph below represents the change in hotel & motel menu prices between 2023 and H1 2024 across the top five locations. As seen below, hotel & motel menu items in Essex became more affordable as compared to Cumbria and London-UK.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the British market, hotel & motel operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the UK hotel & motel menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
