Pasta & pizza is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the curry and meat dishes categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the pasta & pizza category in the UK report, the pasta & pizza category constitutes a 40% share among all restaurant types in the UK foodservice market. The report analyses 1 million menu items from different foodservice outlets in the UK and provides an overview of the food categories available across its foodservice channel. Buy the report here.

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Vegetables was found to be the most-used ingredient in the pasta & pizza category, featuring in 34% of menu items, followed by chicken and cheese. Deli meats and pork were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the pasta & pizza category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the pasta & pizza category in the UK is expected to experience overall growth.

Different categories exhibited mixed price movements within the UK foodservice market between 2022 and 2023. Food categories in the UK witnessed price increase in their food offerings in the mentioned timeline. Out of these, soft drinks category saw highest price increase.

An in-depth analysis of the pasta & pizza category price trend by location reveals consumption trends of each region. The graph below represents the change in pasta & pizza category menu prices during 2021-2023 across the top five locations. As seen below, pasta & pizza category menu items in Leeds(UK) became more affordable as compared to London-UK and Glasgow(UK).

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the UK market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into the UK category menu, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.