International cuisine was one of the cuisine types within supermarket & hypermarket channels, along with American and British cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of supermarket & hypermarket in the UK report, GlobalData analyses 192,391 menu items across supermarket & hypermarket outlets and provides an overview of various foodservice channels in the UK. According to GlobalData, supermarket & hypermarket makes up 0.564% of all restaurant types in the UK. Buy the report here.

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Fruit was found to be the most-used ingredient in supermarket & hypermarket establishments, featuring in 9% of menu items, followed by confectionery and cheese. Chicken and milk were also significant ingredients. An analysis of menu categories reveals that alcoholic drinks, soft drinks, salads & sides, baked goods & morning goods and fruit were most popular within the supermarket & hypermarket format.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the UK supermarket & hypermarket channel have risen by 0.05%. Considering all channels (including supermarket & hypermarket) the average price change was 0.32%. As on-premises dining gains momentum following the COVID-19 pandemic, the supermarket & hypermarket segment in the UK is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.

Different restaurant types exhibited mixed price movements within the UK foodservice market between 2022 and 2023. Of all the restaurant types, hotel & motel exhibited highest price hike, while bar experienced a maximum price decrease.

An in-depth analysis of supermarket & hypermarket price trends by location reveals consumption trends of each region. The graph below represents the change in supermarket & hypermarket menu prices between 2022 and 2023 across the top five locations. As seen below, supermarket & hypermarket menu items in Birmingham became more affordable as compared to London-UK and Bournemouth.

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the British market, supermarket & hypermarket operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into the UK supermarket & hypermarket menu, buy the full report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. 

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.