International cuisine was one of the cuisine types within industrial channels, according to GlobalData’s menu intelligence database. In its menu analysis of industrial in Turkey report, GlobalData analyses 2,652 menu items across industrial outlets and provides an overview of various foodservice channels in Turkey. According to GlobalData, industrial makes up 3% of all restaurant types in Turkey.
Fruit was found to be the most-used ingredient in industrial establishments, featuring in 1% of menu items, followed by grain and hot drinks. Beef and nuts & seeds were also significant ingredients. An analysis of menu categories reveals that soft drinks, alcoholic drinks, fruit, hot drinks and meal deals and combinations were most popular within the industrial format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Turkey industrial channel have flat growth. Considering all channels (including industrial) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the industrial segment in Turkey is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Turkey foodservice market between 2022 and H1 2023. Of all the restaurant types, bar exhibited highest price hike, while industrial experienced a price decrease.
An in-depth analysis of industrial price trends by location reveals consumption trends of each region. The graph below represents the change in industrial menu prices between 2022 and H1 2023 across the top five locations. As seen below, industrial menu items in Antalya became more affordable as compared to Izmir and Ankara.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Turkish market, industrial operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Turkey industrial menu, buy the full report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
