Packaged water (still & sparkling) is the leading food and beverage sub-category constituting the majority market share by the number of menu items offered in restaurants, followed by the meat mains – others and pizza sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the packaged water (still & sparkling) sub-category in Turkey report, GlobalData analyses 19,523 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Turkey. According to the report, the packaged water (still & sparkling) sub-category constituted a 91% share among all restaurant types in Turkey. Buy the report here.
Starchy vegetables and potatoes was found to be the most-used ingredient in the packaged water (still & sparkling) sub-category featuring in 3% of menu items, followed by cheese and fruit. Pastry and vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the packaged water (still & sparkling) sub-category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the packaged water (still & sparkling) sub-category in Turkey is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Turkey foodservice market between 2023 and H1 2024. Food sub-categories in Turkey witnessed price increase in their food offerings in the mentioned timeline. Out of these, frozen yogurt sub-category saw highest price increase.
An in-depth analysis of packaged water (still & sparkling) sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in packaged water (still & sparkling) sub-category menu prices during 2022-2024 across the top five locations. As seen below, packaged water (still & sparkling) sub-category menu items in Antalya became more affordable as compared to Ankara and Istanbul.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Turkey market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Turkey sub-category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.