Turkish cuisine was one of the cuisine types in Pakistan, along with Pakistani and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Turkish cuisine in Pakistan report, GlobalData analyses 990 menu items in Pakistan and provides an overview of the cuisines available across the foodservice channel in Pakistan. According to the report, Turkish cuisine makes up 0.005% of all restaurant types in Pakistan. Buy the report here.
Chicken was found to be the most-used ingredient in Turkish cuisine featuring in 26% of menu items, followed by beef and cheese. Herbs, spices & seasonings and noodle were also significant ingredients.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the Turkish cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Turkish cuisine in Pakistan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Pakistan foodservice market between 2022 and H1 2023. Of all the cuisines, Mexican cuisine exhibited highest price increase, while Middle Eastern cuisine experienced a maximum price decrease.
An in-depth analysis of Turkish cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Turkish cuisine menu prices during 2021-H1 2023 across the top five locations. As seen below, Turkish cuisine menu items in Islamabad became more affordable as compared to Sialkot and Lahore.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Pakistani market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Pakistan cuisine menu, buy the report here.