Italian cuisine was one of the cuisine types within bar channels, along with Vietnamese and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of bar in Vietnam report, GlobalData analyses 2,391 menu items across bar outlets and provides an overview of various foodservice channels in Vietnam. According to GlobalData, bar makes up 0.568% of all restaurant types in Vietnam. Buy the report here.
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Fruit was found to be the most-used ingredient in bar establishments, featuring in 11% of menu items, followed by vegetables and fish & seafood. Cheese and wine were also significant ingredients. An analysis of menu categories reveals that alcoholic drinks, soft drinks, salads & sides, meat dishes and pasta & pizza were most popular within the bar format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Vietnam bar channel have flat growth. Considering all channels (including bar) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the bar segment in Vietnam is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Vietnam foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of bar price trends by location reveals consumption trends of each region. The graph below represents the change in bar menu prices between 2023 and H1 2024 across the top five locations. As seen below, bar menu items in Da Nang became more affordable as compared to Hanoi and Versatile.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Vietnamese market, bar operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Vietnam bar menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
