American cuisine was one of the cuisine types within delicatessen channels, along with Italian and Vietnamese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of delicatessen in Vietnam report, GlobalData analyses 587 menu items across delicatessen outlets and provides an overview of various foodservice channels in Vietnam. According to GlobalData, delicatessen makes up 0.175% of all restaurant types in Vietnam. Buy the report here.
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Fish & Seafood was found to be the most-used ingredient in delicatessen establishments, featuring in 12% of menu items, followed by pork and cheese. Vegetables and chicken were also significant ingredients. An analysis of menu categories reveals that salads & sides, sandwiches & wraps, soft drinks, baked goods & morning goods and meal deals and combinations were most popular within the delicatessen format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Vietnam delicatessen channel have flat growth. Considering all channels (including delicatessen) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the delicatessen segment in Vietnam is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Vietnam foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of delicatessen price trends by location reveals consumption trends of each region. The graph below represents the change in delicatessen menu prices between 2023 and H1 2024 across the top five locations. As seen below, delicatessen menu items in Da Nang became more affordable as compared to Hanoi and Ho Chi Minh City.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Vietnamese market, delicatessen operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Vietnam delicatessen menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
