American cuisine was one of the cuisine types within pub channels, along with Vietnamese and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of pub in Vietnam report, GlobalData analyses 1,205 menu items across pub outlets and provides an overview of various foodservice channels in Vietnam. According to GlobalData, pub makes up 0.415% of all restaurant types in Vietnam. Buy the report here.
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Fruit was found to be the most-used ingredient in pub establishments, featuring in 16% of menu items, followed by beer and cheese. Vegetables and pork were also significant ingredients. An analysis of menu categories reveals that alcoholic drinks, soft drinks, pasta & pizza, meat dishes and salads & sides were most popular within the pub format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Vietnam pub channel have flat growth. Considering all channels (including pub) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the pub segment in Vietnam is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Vietnam foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of pub price trends by location reveals consumption trends of each region. The graph below represents the change in pub menu prices between 2023 and H1 2024 across the top five locations. As seen below, pub menu items in Da Nang became more affordable as compared to Hanoi and Ho Chi Minh City.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Vietnamese market, pub operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Vietnam pub menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
