US-based chain 7-Eleven has introduced new contactless payment offerings through Apple Pay and Google Pay at participating stores.
The company is currently offering support for both payment solutions at most of its US stores throughout September, as well as plans to add Samsung Pay to its mobile payment options.
Go deeper with GlobalData
7-Eleven CDO and CIO Gurmeet Singh said: “Frictionless experiences are the future, and digital payments are key to such experiences. Consumers prefer shopping at retailers that offer digital payment capabilities.
“The ability to pay with their smart device gives consumers one more reason to shop at 7-Eleven.”
In addition, the company has introduced digital innovations such as 7-Eleven NOW, 7Rewards, Eleven Bot on Messenger, Amazon, and BillPay.
7-Eleven NOW is an on-demand ordering app introduced in select US markets enabling customers to order products from local stores. It allows Apple Pay as a payment option.
Customers can use the 7Rewards app-based customer loyalty programme to earn and redeem points upon checkout and the 7-Eleven Bot on Messenger to engage with the brand from Facebook.
The company is currently offering in-store package pickup service, Amazon Locker, across 1,100 locations and Amazon Cash at more than 8,000 sites.
Powered by PayNearMe, BillPay allows cash users to pay various bills at participating 7‑Eleven stores.
Singh added: “The goal is to adopt consumer-facing technology to enhance the customer experiences, as well as the technologies that work behind the scenes to ensure seamless and effortless interactions.
“We continue to transform our business through digital, and these additional mobile payment options are the latest enhancements we have added to our in-and-out-of-store customer experiences.”
