Flag carrier airline Air New Zealand has partnered with Impossible Foods to offer the plant-based Impossible Burger as part of its Business Premier menu.
The airline will serve the plant-based burger to customers travelling on flights, NZ1 and NZ5, from Los Angeles to Auckland.
Air New Zealand inflight customer experience manager Niki Chave said: “Like Impossible Foods, we are committed to offering our customers a fresh and innovative approach to cuisine.
“We’re incredibly excited about this partnership and the opportunity to offer our Business Premier customers travelling from Los Angeles to Auckland a delicious plant-based option that tastes just like the real deal.
“We’re confident that vegetarians, flexitarians and dedicated meat lovers alike will enjoy the delicious taste of the Impossible Burger and for those who want to stay with the tried and true it will sit alongside our regular selection of menu items prepared by our talented culinary team and consultant chefs.”
Impossible Burger is a plant-based burger made using water, wheat protein, potato protein, heme and coconut oil. The burger has been in development since 2011 and was debuted in July 2016 at chef David Chang’s Momofuku Nishi in Manhattan.
The burger is now available as a menu option in around 2,500 restaurants across the US and Hong Kong.
It is claimed to be produced without hormones, antibiotics, cholesterol, or artificial flavours.