American casual restaurant chain TGI Fridays is set to introduce its new Fire-Grilled Meats menu, as part of the brand’s strategic efforts to reimagine its menu.
More than half of the brand’s menu had undergone a complete makeover last year, resulting in increased sales of 15% within the elevated categories.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
By the end of this year, TGI Fridays has plans to enhance its entire menu and improve quality with a focus on fresh and all-natural ingredients.
The brand’s new offerings under Big Ribs on the Fire-Grilled Menu, include a 6-ounce premium centre-cut sirloin, 14-ounce bone-in New York strip, dragon-glazed salmon, bacon-wrapped grilled shrimp and parmesan-crusted chicken.
In addition, menu upgrades include new and improved sides like crispy brussel sprouts, baked Mac and cheese and giant onion rings.
Fridays chief marketing officer Stephanie Perdue said: “Any iconic legacy brand must continuously evolve to stay relevant and successful. As such, Fridays is focused on being a unique dining destination, which means offering high-quality, craveable menu items you can’t find anywhere else.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“Innovation isn’t the end product. Innovation is a culture grounded in a strategic vision and willingness to take risks, which in this case means investing in our menu and offering those premium items at a price point that our guests not only find valuable but keeps them coming back for more.”
In 2017, the brand introduced new rebuilt Fridays Burger Bar, leading to a 15% increase in sales from the Burger Bar menu, which now includes the protein-based Beyond Meat Burger.
Established in 1965, in New York City, the brand operates 890 restaurants in 60 countries.
