Applebee’s Neighborhood Grill + Bar has expanded its handcrafted burger line-up in the US with the launch of the Whole Lotta Bacon Burger.

The latest addition is an all-beef patty infused with seared Applewood-smoked bacon and topped with three additional bacon slices, bacon sauce and American cheese.

Served on a toasted brioche bun accompanied by lettuce, tomato, red onion and pickles, the burger comes with a side of fries.

Applebee’s chief marketing officer Joel Yashinsky said: “If you love bacon, we’ve got the burger for you.

“This burger has all your bacon bases covered with Applewood-smoked bacon seared into the beef patty, bacon in the tangy sauce and bacon slices on top. Don’t miss your chance to enjoy one of our new guest-favourite items!”

Priced at $9.99, the Whole Lotta Bacon Burger is a limited-time offering.

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Applebee’s handcrafted burgers selection consists of the Bourbon Street Mushroom Swiss Burger, the Neighborhood Burger, the Impossible Cheeseburger, the Quesadilla Burger, the Whisky Bacon Burger, the Classic Bacon Burger, the Classic Cheeseburger and the Classic Burger.

In November 2023, Applebee’s launched a new cocktails range in the US for the holiday season.

Tipsy Reindeer was a punch beverage created using Smirnoff vodka, Ocean Spray cranberry juice, pomegranate and premium lemon sour, topped with a Santa gummi.

The range also included the Berry Merry Daiquiri, a swirled daiquiri prepared with Captain Morgan rum, melon liqueur, strawberry and lime, topped with a Santa gummi.

The line-up also featured Stella Artois beer served in Applebee’s signature Brewtus draft beer glass, and Mucho Cocktails, made with premium spirits and served in a signature Mucho glass.