Casual dining restaurant Arooga’s Grille House & Sports Bar has entered into a partnership agreement with Yext to help manage digital knowledge for its restaurants.
As part of the agreement, Arooga’s has implemented the Yext Knowledge Engine that will allow the company to control and manage its digital information for all of its restaurants from a central platform.
Yext head of industry food services Lee Zucker said: “The rise of intelligence is changing the game for restaurants everywhere, as customers armed with AI-powered services like Google Assistant, Siri, or Alexa, can simply say ‘sports bar’ or ‘tater tots’ and immediately get back a direct answer.”
Arooga’s Grille House & Sports Bar president and co-founder Gary Huether, Jr., said: “We recognise the importance of maintaining our brand profile in this digital age where everything lives online.
“Yext allows us the capability to control our brand across online platforms, which is important as we continue to grow so that we control our messaging, and also so our guests can easily find answers about Arooga’s online.”
Among Yext’s restaurant customers include brands such as Denny’s, Arby’s, and Qdoba as well as single-location restaurants.
Founded in July 2008, Arooga’s Grille House & Sports Bar currently has franchise agreements for nearly 100 locations in the US.
Earlier this month, the restaurant opened its 16th location and the second franchise location in East Brunswick, New Jersey.