Fast food restaurant chain A&W Food Services of Canada is set to introduce the Beyond Burger to the country.
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The company has partnered with US-based plant-based meat substitute producer Beyond Meat for this launch.
The Beyond Burger is a blend of lettuce, tomato, red onion, pickles, ketchup, mustard, and mayonnaise. The patty used for the burger is made using pulse crops such as peas and mung beans.
A&W Canada president and chief executive officer Susan Senecal said: “We are a burger loving company with a lot of firsts, but this is the fastest new-product launch in our history.
“When we tried the Beyond Meat Burger we were amazed with how great it tasted and knew we had to be the first national burger chain to bring it to Canadians across the country.
“Our guests tell us that they want a range of great tasting burgers, and A&W’s Beyond Meat Burger will be a new option to try. It’s a true, full-flavoured burger experience that we can’t wait to share.”
Starting 9 July this year, all the locations of the fast food chain will offer the plant-based burger on their menu.
A&W Canada currently operates more than 925 locations across the country and is the nation’s second largest hamburger chain.
How is technology having an impact on Consumer buying behavior?
- A breakdown of the trend’s prominence across sectors
- Insights into consumer online penetration, preferred electronic devices and engagement
- The key drivers and challenges impacting the digital lifestyles trend
- A spotlight on key innovations set to reshape the consumer landscape
- Analysis of what’s next for digital innovations and how brands can leverage the trend