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December 6, 2018

Barfresh Food Group to serve beverages at 75 US military dining facilities

US-based ready-to-blend beverages maker Barfresh Food Group has signed agreements to serve its drinks across 75 dining facilities of the US military.

US-based ready-to-blend beverages maker Barfresh Food Group has signed agreements to serve its drinks across 75 US military dining facilities.

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The company expects to start serving its drinks at all locations by the end of December this year.

As part of the deal, the drinks maker will offer smoothies at various military foodservice programmes.

Barfresh CEO Riccardo Delle Coste said: “Based on our successful launch in 2018, we are aggressively expanding our reach within this large channel.

“There are many reasons our company is expanding in multiple channels including the very positive feedback we receive on our great tasting, better-for-you smoothie.”

“In a very short period of time, we have increased our contracted locations to over 75 signed dining facilities throughout the US.

“There are many reasons our company is expanding in multiple channels including the very positive feedback we receive on our great tasting, better-for-you smoothie that is a perfect fit for the high volume military dining facilities, as well as schools, restaurants, and business facilities. We look forward to communicating additional placements in the coming months.”

Barfresh is also planning to expand its services to more dining locations in January next year.

It is currently exploring engagement opportunities with all US military facilities and expects to offer services across all 800 bases with 1.3 million active troops in the country.

The company is seeking opportunities to serve international military locations next year.

Barfresh Food Group offers a range of ready-to-blend beverages such as smoothies, shakes and frappes for restaurant chains and the foodservice industry across North America.

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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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