US-based Barfresh Food Group has secured a distribution deal from the US Defense Logistics Agency (DLA) to offer its smoothie range across all the branches of the US armed forces.

The company manufactures and distributes ready-to-blend beverages such as smoothies, frappes and shakes mostly for restaurant chains and the foodservice industry.

This deal complements the company’s approval process submitted to the DLA last year to expand its sales channel.

Under the terms of the agreement, Barfresh will deliver its smoothie products including Easy Pour bulk smoothies through military approved distributors. These distributors will add the Barfresh products to the menu for distribution to their installations at various military bases.

Barfresh Food Group Riccardo CEO Delle Coste said: “We are proud to be approved and working with the US military and to announce the placement of Barfresh’s great tasting, healthy smoothie offering at the six initial bases that have been immediately activated.

“Our successful implementation into the DLA’s system allows us access to the various branches of service and bases with an endorsed product, enabling our sales team to target incremental opportunities in a much more efficient manner.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The initial response from our military bases provides us great confidence in the potential of this new channel and we look forward to communicating additional placements in the coming months.”

The beverage distributor is also in talks with the DLA to sell its smoothie products across all the US military branches including 940 bases with 1.3 million active troops.

Last month, the company announced a national foodservice account with more than 1,000 locations throughout the US.