US-based speciality ice cream shop chain Baskin Robbins has announced the launch of Cookie Monster Ice Cream.

The new ice cream flavour is now available for purchase and has been launched to celebrate the summer and Father’s Day.

Baskin Robbins product research and development director Jeanne Bolger said: “Creating our new Cookie Monster Ice Cream was an exciting challenge for us. We wanted to make sure it was not only delicious but also visually striking, resulting in a bold blue base with not one but two types of cookie pieces.

“In true Baskin Robbins fashion, we are also doubling down on the celebration with two Father’s Day cakes to honour dads in the best way.”

The company noted that each Cookie Monster Ice Cream scoop offers a “creamy, crunchy and chewy” experience.

The company noted that the new flavour will be available for a limited period.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

For this Father’s Day, Baskin Robbins also rolled out two cakes: the OREO Ice Cream Cookies and Scoops Cake and The Cold One Cake.

The ice-cold cake will be shaped like a mug featuring a frothy buttercream topping and chocolate cake base.

The company said that the Cold One Cake can be customised with a variety of ice cream flavours.

Last August, Baskin Robbins signed a franchise development agreement to further expand in Canada.

In this regard, an agreement was reached with the real estate and franchise operator McMaster Group Holdings, who will open 25 new shops in Vancouver and Calgary.