View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 29, 2018updated 19 Jul 2022 7:37am

Baskin-Robbins unveils Moments concept store design in US

US-based ice cream restaurant chain Baskin-Robbins has launched a concept store design called Moments in Fresno, California.

US-based ice cream restaurant chain Baskin-Robbins has launched a concept store design called Moments in Fresno, California.

The restaurant chain has worked closely with US-based customer experience and branding agency WD Partners to design the Moments store concept.

Features of the new store concept include new interior design with contemporary décor, ice cream dipping cabinets, a Fresno wall mural, indoor seating with swivel chairs, high tables and bar stools, as well as a new digital menu board displaying products.

Baskin-Robbins US and Canada senior vice-president Jason Maceda said: “The unveiling of our next generation store is a key milestone in Baskin-Robbins ‘ nearly 75-year history and we’re so excited to give our guests a new and modernized experience when they visit Baskin-Robbins .

“It’s the cornerstone of who we are as a brand and gives guests an entirely new way to experience Baskin-Robbins .”

“Our new ‘Moments ‘ design represents our brand purpose to spark joy and optimism and help guests create joyful Moments with family and friends while enjoying great-tasting ice cream and amazing flavour variety.

“It’s the cornerstone of who we are as a brand and gives guests an entirely new way to experience Baskin-Robbins .”

In addition, the concept offers an upgraded menu at a new product platform, ‘ice cream novelties’, that offers hand-dipped and snackable frozen treats such as chocolate-dipped bananas, polar pizza slices, ice cream bars and smoothie bars and waffle cones.

It also features an expanded toppings station a range of options for customisation.

Furthermore, the restaurant chain is planning to expand the concept across its network from 2019.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Verdict Food Service