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October 29, 2020

Baskin-Robbins and Uber Eats sign online delivery partnership

Baskin-Robbins, an American chain of ice cream and cake speciality shops, has entered a delivery partnership with Uber Eats.

Baskin-Robbins, an American chain of ice cream and cake speciality shops, has entered a delivery partnership with Uber Eats.

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The move will enable customers to place contactless orders from Baskin-Robbins restaurants through the Uber Eats app and its website.

Overall, more than 1,600 Baskin-Robbins restaurants across the US will be accepting orders through the app.

Baskin-Robbins Digital Marketing director Nicole Boutwell said: “We’re excited to bring the convenience of delivery to even more guests who are looking for ways to enjoy their favourite Baskin-Robbins treats at home.

“As people continue to find comfort in ice cream and sweet treats from our speciality ice cream shops, we’re very excited to team up with Uber Eats to expand our easy ordering and contactless delivery options to our loyal guests nationwide.”

Customers can place an order by selecting their nearest Baskin-Robbins or Baskin-Robbins and Dunkin’ combo location in the Uber Eats app or on the website. The delivery executive will leave the order at the customer door to ensure a contactless experience.

Uber Eats US and Canada head Stephane Ficaja said: “At Uber Eats, we’re always exploring new ways to bring our customers the food they love, right to their doorstep.

“That’s why we’re excited to bring together Uber’s speed and reliability and Baskin-Robbins’ 75 years of expertise in ice cream and frozen treats.”

Last month, Uber Eats launched a new feature that will enable customers to pay the bill for a dine-in or pick-up order using its app. The move is aimed to boost contactless transactions and enable safe dine-in and pick up amid the Covid-19 pandemic.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

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