India’s beer brand Bira 91 has opened its first taproom DLF CyberHub in Gurugram Haryana, according to a report by ET Retail.com.
According to the report, the new venue will offer a specially curated menu by Chef Vicky Ratnani and cocktails by sommelier Magandeep Singh.
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It will offer guests 16 beers on tap and a merchandise Store, which is the first of its kind for the brand.
The news agency quoted Bira 91 founder and CEO Ankur Jain as saying: “As we continue our journey to build India’s largest D2C platform for beer innovation, we are ecstatic to bring the Taproom experience to Delhi NCR.
“We are also excited to introduce Delhi NCR to Make Play Thursdays, where we release a new beer every week, actively engaging with consumers to gather feedback and craft brews that truly resonate with the aspirations of the millennium city.
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“We are certain that Taproom will redefine the landscape of beer in Delhi NCR, setting the stage for a future, brimming with exciting, experimental and flavourful beers.”
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By GlobalDataThe brand anticipates that the new location will become a catalyst for fostering the beer culture in the city.
The beer brand had previously opened two taproom locations in the south Indian city of Bengaluru, Karnataka.
The news agency quoted Bira 91 Pubs senior vice-president Rahul Singh as saying: “Beer consumption in India thrives at multiple levels, with the out-of-home experience playing a pivotal role in nurturing the country’s growing beer culture.
“The increasing availability of diverse and premium beer options has not only democratised the industry but also shaped the evolving Indian taste palate.
“Bira 91 has led the beer revolution and with the introduction of Bira 91’s latest Taproom in CyberHub, which offers 16 beers on tap, carefully curated food menu and artistically crafted cocktails that will give the city an experience like never before.”
