American restaurant chain Bob Evans has selected PAR Technology’s loyalty and offer solution, PAR Punchh, to augment its customer engagement strategy.

The restaurant chain, which operates 437 stores across the US, will leverage the platform to bring a personal touch to dining experiences.

PAR Punchh will help Bob Evans strengthen customer relationships with tailored offers and rewards and significantly improve the way it interacts with its guests.

The loyalty platform will enable it to offer personalised promotions and rewards directly through its app.

These include family deals, value offers and streamlined online takeout options.

Bob Evans president and chief marketing officer Bob Holtcamp said: “At Bob Evans, we extend our hospitality well beyond the delicious dishes we serve. We want every guest to come into our restaurant and feel right at home, knowing we’ve considered their individual tastes and preferences.

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“With Punchh, we’ll achieve a new level of guest engagement and loyalty to enhance the overall dining experience whether in our dining room or theirs, all while doing what we do best: serving farm-fresh goodness to every table.”

PAR Punchh’s AI-driven capabilities are also expected to significantly boost customer lifetime value for Bob Evans.

The technology will enable the restaurant chain to design targeted marketing campaigns and offers.

PAR Technology CEO Savneet Singh said: “With the restaurant industry facing tight profit margins, the key to success lies in keeping guests coming back for more. Bob Evans is doing just that by combining its renowned American food classics with cutting-edge loyalty offerings.

“This collaboration embodies our mission to enable restaurant customer engagement by creating memorable and modern family dining moments.”

In December 2023, food delivery platform DoorDash partnered with ParTech to create a seamless ordering environment.

Through the partnership, PAR aims to expand its ecosystem with more than 500 integrations, and to optimise digital ordering and delivery operations across the country.