US fast-food chain Bojangles is set to enter the Los Angeles, California market following the signing of a 30-unit franchise agreement.
The openings will commence in early 2025.
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Entrepreneur Lorenzo Boucetta and Poulet Brothers LLC are spearheading the deal, which will introduce Bojangles’ Southern-style cuisine to Los Angeles County.
Boucetta’s background in hospitality, real estate development, e-commerce and technology, coupled with his operating partner’s two decades of experience in the restaurant and chicken industry, positions them as strong leaders for the brand’s entry into the market.
Since relocating to Los Angeles in 2009, Boucetta has concentrated on the restoration of historical properties, utilising his international hospitality experience.
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Lorenzo Boucetta said: “From the moment I was first introduced to Bojangles, I knew immediately that this was a brand that I wanted to be a part of. The delicious chicken, biscuits and breakfast, combined with strong unit economics and unparalleled support, made the decision a no-brainer for me.
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By GlobalData“I’ve spent several years in hospitality and real estate development, but my roots have always been ingrained in the restaurant industry. The opportunity to grow Bojangles in California presented itself at the perfect moment, and I am thrilled to bring this iconic brand to the market for the first time.”
Bojangles and Poulet Brothers have outlined a plan to launch 30 new locations over the next six years, with additional franchising opportunities available across prime California locations.
Bojangles CEO Jose Armario said: “Supporting our franchisees is a fundamental pillar of success and growth at Bojangles. Being there for them at every stage of the franchising process strengthens our relationships and commitment to partnership.
“Lorenzo’s impressive background in business operations, hospitality and real estate development makes him an ideal partner for us. We are ecstatic to bring Bojangles to Los Angeles residents and look forward to opening our first location in California next year, while anticipating the exciting growth that will follow.”
The brand is known for its breakfast and chicken offerings and encourages franchisees to develop multiple outlets, especially in larger metropolitan areas.
In March 2024 Bojangles signed a multi-unit development agreement to open 20 new restaurants in Phoenix, Arizona.
The agreement was made with the LVP Restaurant Group, a division of LV Petroleum, and Kingsbarn Realty Capital, which will act as the real estate developer for the project.
The restaurant chain currently operates 800 locations and is considered one of the fastest-growing quick-service chicken chains in the US, with further expansion plans underway.
