Bonchon, a South Korea-based restaurant chain, has achieved a milestone with the opening of its 100th US restaurant at Bonchon Pleasanton, California.
The opening of the restaurant is part of Bonchon’s US expansion strategy in 2019 with the addition of 18 restaurants.
Signature chicken and Korean-fusion items are available in 21 US states and six countries.
It plans to exceed 20% growth target for the year and has already commenced the year with the opening of a new restaurant. Furthermore, it is on its way to achieving the five-year goal of 500 domestic restaurants and 1,000 total restaurants across the world.
VIG Partners bought a majority stake in Bonchon in December of 2018. As part of its brand’s expansion strategy, industry veteran Flynn Dekker was appointed as Bonchon CEO.
Dekker has undertaken a series of strategies, including supply chain development, technology improvements, marketing initiatives and the formation of an executive team with industry veterans.
Dekker said: “Bonchon’s US debut was on the east coast, so it seems only fitting that we celebrate our one hundredth store milestone on the west coast, reflecting the growth of our brand and the success of our franchise partners.
“Bonchon’s authentic Korean take on fried chicken has resonated with consumers both domestically and internationally. We are excited to continue to share our delicious version of comfort food with new communities across the US and around the world as we continue our rapid expansion.”
The company, established in South Korea in 2002 by Jinduk Seo, made its way to the US in 2006.
The South Korean restaurant chain currently has 101 US restaurants in operation with franchise locations in the US states of Arizona, California, Colorado, Connecticut, Washington DC, Florida, Georgia and Illinois. It also has over 350 locations across the world including Thailand, Philippines, Singapore, Cambodia, Myanmar and Vietnam.