American fast casual restaurant chain Boston Market has launched a new rotisserie steak offering, Rotisserie Prime Rib.
Rotisserie Prime Rib is USDA choice, cooked in rotisserie ovens and served alongside fresh-baked cornbread and horseradish cream sauce.
Priced at $15.99 per meal, the limited edition steak is made available only on Wednesday, Friday and Sunday as a dinner option at participating locations across the country.
Boston Market marketing vice-president Tim Hartmann said: “From our trademark fresh, never frozen Rotisserie Chicken, all natural Rotisserie Turkey and Rotisserie Potatoes to our new Rotisserie Prime Rib, we’re so much more than just rotisserie chicken experts today, we’re rotisserie everything experts.”
The company has also introduced a new corporate logo reflecting its style of cooking.
The brand logo features ‘Rotisserie Kitchen’ at the centre of the Boston Market design with the same colour palette.
Boston Market operations and culinary vice-president Dan Ledgard said: “Using the rotisserie allows the product to be cooked at a lower temperature, which tenderises the meat, allows the moisture to set in and cooks evenly throughout.
“Slow, self-basting rotisserie cooking of our seasoned USDA Choice Prime Rib also gives a succulent, unparalleled flavour you just can’t find in a traditional prime rib restaurant.”
Headquartered in Colorado, Boston Market currently operates more than 450 locations across the US offering home style meals, chicken, turkey and USDA choice prime ribs.