British Takeaway Campaign (BTC) has introduced an online toolkit designed to support takeaways in responding better to consumer demand for healthier options.
The group designed the tool based on best practice in the takeaway sector and features four measures that need to be implemented by the companies.
These four meassures are offering smaller portion sizes, ensuring the availability of water and low-sugar drinks, not adding salt after cooking, and using healthier cooking methods and ingredients.
BTC chair Ibrahim Dogus said: “The BTC is launching the Takeaway Toolkit to support restaurants who want to respond to consumer demand for healthier options.
“We know many takeaway businesses have already made real progress and providing this support will help many more to do so.”
The organisation is currently working with its members in order to encourage all takeaways to adopt these steps.
Dogus added: “Most takeaway restaurants are small, independent businesses who face a confusing array of complex guidance and are unsure about where to start.
“Meanwhile, 42% see increased demand for healthier menu options being a key challenge over the next two years.
“Supporting these businesses, especially at a time when they face real financial pressures, such as rising rents, business rates and skills shortages, will ensure they can continue to thrive whilst doing their bit to promote healthy eating.”
In addition, BTC is asking the government to recognise to work with the agency by offering a free online calorie calculator to enable takeaways to provide nutritional information to customers.