US fast food chain Burger King is all set to commemorate its 70th anniversary in 2024 with the introduction of a new dessert and a series of special offers for loyalty rewards members.

The Burger King’s Birthday Pie Slice is a limited-time offering that will debut on 13 May, ahead of the actual anniversary date of 1 June.

The Birthday Pie Slice consists of a creamy cake-flavoured pie filling in a cookie crumb crust topped with rainbow sprinkles, cake bits and whipped topping.

The new dessert is part of a broader celebration that will unfold over several weeks.

Burger King is offering a variety of deals to its Royal Perks members. Starting on US National Hamburger Day 2024 on 28 May, members will be offered a complimentary burger with any purchase over $0.70.

The following day, on 29 May, customers can claim a free Croissan’wich with the same minimum spend.

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The members’ offer will continue between 30 May and 3 June, with daily freebies available through the BK app and online.

These include a medium soft drink, a cheeseburger, another slice of the Birthday Pie, a crispy chicken sandwich and a Whopper Jr, each free with a $0.70 purchase.

Burger King North America chief marketing officer Pat O’Toole said: “Since 1954, Burger King has prided itself on two things – flame-grilling and letting guests ‘have it your way’. And, while a lot has changed over the last 70 years, we’ve always remained committed to our guests, including the past few years as we have been reclaiming our flame with initiatives such as remodelling and modernising our restaurants, investing in state-of-the-art technology, menu innovations and more.

“As we look to celebrate our milestone birthday this June, we are proud of the legacy this brand has built and on which we stand, and are beyond grateful for our royal guests who have made it all possible.”